How NorthPeak built 300 decision-maker lists in 30 days using Leadvaro
NorthPeak is a 12-person cold email agency running outbound for B2B SaaS clients across Europe.
4 min read Published July 2026
Three hours per campaign,
lost credits every month
Before Leadvaro, NorthPeak’s researchers were manually searching LinkedIn for three hours per client campaign. They pieced lists together one profile at a time, pasted names into a separate email finder, and lost unused credits at the end of every month.
Worse, the lists were person-first: scattered individuals rather than full accounts. Reps kept discovering — mid-campaign — that the real decision maker at an account had never been contacted at all.
Credits were the other leak. Their previous tool reset the balance every month, so anything the team did not spend by the 30th simply vanished — which pushed researchers into rushed, low-quality list building in the last week of every cycle.
“Every campaign started from zero. We were paying for data twice and still missing the buying committee.”
Sarah Mitchell · Head of Sales Development, NorthPeak
Company Search first.
Every decision maker follows.
NorthPeak now defines each client’s ICP in Company Search, opens the Leads column to reveal every relevant title inside the matching accounts, verifies emails and phones in bulk, and exports straight to their sequencer.
Filters used: industry, headcount, and seniority — saved once per client and re-run weekly.
“We build a full account list in the time it used to take to research one company.”
A Company Search similar to the one NorthPeak runs for each client.
What changed in thirty days
The headline numbers are above. These are the operational ones — the changes NorthPeak felt week to week.
| METRIC | BEFORE LEADVARO | AFTER 30 DAYS | CHANGE |
|---|---|---|---|
| List build time per campaign | 3 hours | 18 minutes | -90% |
| Lead lists shipped per month | 40 | 300 | 7.5× |
| Verified emails delivered | 620 | 2,400 | 3.9× |
| Average reply rate | 4.1% | 5.7% | +40% |
| Credits lost to expiry | ~2,000 / month | 0 | eliminated |
Within the first month NorthPeak moved every client campaign onto the company-first workflow. List building dropped from three hours to under twenty minutes, and verified coverage of each buying committee roughly doubled — researchers stopped rebuilding the same accounts from scratch for each new campaign.
The business impact went further than time saved. Rolled-over credits ended the end-of-month scramble, so nobody padded a list just to spend a balance before it expired. Two clients expanded their retainers after the first reporting cycle, and the team took on three additional accounts without adding headcount.
“We stopped exporting CSVs entirely. Every lead we reveal is in HubSpot before the rep finishes reading the profile.”
NorthPeak Agency
B2B lead generation
12 people
Client list building
Company Search · People Search · Export
100+ Happy Clients
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